17th January 2024

It's been an exciting week working on the Land Lore Consulting logo with artist Milli McGregor. Back in the summer a group of us were at the pub discussing logo ideas. I'm incredibly lucky to have creative and skilled friends who have designed this beautiful logo. Mark Hunter came up with the concept of the first two words sitting above one another, using the geometry of the A, a triangle, and the O, a circle, to signify the visible and out of sight parts of the work I do. 

Milli usually paints and prints freehand and she drew the logo onto a T Shirt and tote bag for me to wear at the Oxford Real Farming Conference. She bravely launched into creating a logo on the computer and we developed the willow pollard image, found a font and colours that fitted. Milli's designs often feature hidden items. If you look carefully you'll see a kingfisher, an owl and a bee's nest. The design is versatile and playful, which is what nature inspires us to be. 

Willow pollards are ancient trees with regenerative growth after cutting. Their traditional uses and landmarks in our wetlands makes me proud to have this as a feature for the business.